# Marketing Guidelines

### Plan → Promote → Engage → Amplify

The Marketing Guidelines provide a clear framework for communicating your project, engaging supporters, and maximizing visibility on CyreneAI. It covers pre-launch promotion, livestreams, social updates, and post-launch follow-up. \
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For general questions, see Section 1: Project Guidance in the [FAQ](https://docs.netsepio.com/latest/cyreneai/cyreneai-introduction/faq). For operational steps on building, launching, and scaling your project, see the [Playbook](https://docs.netsepio.com/latest/cyreneai/cyreneai-guide/the-playbook).

**Disclaimer:** This document provides general guidance. Some projects may require a different strategy based on recommendations from the CyreneAI team.

***

### **1. Core Messaging: What to Communicate Publicly**

To attract supporters, founders should clearly share:

#### **Team Narrative**

* Who you are
* Why you’re building
* Relevant experience or background
* Founder intro video (optional but preferred)

#### **Product Narrative**

* The problem you solve
* Demo, screenshots, or feature teasers
* Why this matters now

#### **Raise Narrative**

* % of your SAFT/SAFE being fractionalized
* How cliffs unlock as capital is raised
* Why this ensures transparency and aligned incentives

#### **Community Narrative**

* Where to join (Telegram/Discord)
* Roadmap highlights
* Launch date
* Why supporters matter

Examples of well executed project X profiles: [CrossFund](https://x.com/crossfundxyz) | [CromaFun](https://x.com/cromafun)

***

### **2. Launch Planning**

#### **Pick the Right Launch Day:**

* Best days: Monday, Tuesday, Wednesday
* Optional: Thursday
* Avoid (low engagement): Friday, Saturday, Sunday

#### **Publicly Announce Your Launch Date:**

* Post an X update: “We are launching on CyreneAI on \[date]”
* Tag @CyreneAI and @CyreneAIFlows
* Keep tagging @CyreneAI and @CyreneAIFlows in all updates before launch

This builds early community **momentum.**

Example of launch announcement: [CrossFund](https://x.com/crossfundxyz/status/1990057288154202580?s=20) 

***

### **3. Pre-Launch Marketing & Preparation (2–5 Days Before)**

This is CRITICAL for traction. Founders must prepare:

#### **Public Assets:**

✔ Launch announcement X post\
✔ Ecosystem X post (no CA)\
✔ Demo video\
✔ Feature highlight posts\
✔ Why now? Why this project?\
✔ Community channels set up

#### **Content Plan:**

* Post on X daily (T-5 to T-1)
* Share screenshots & short clips
* Drop short videos
* Reply to everyone
* Run at least one AMA/Space (guidance below)
* Run 1-2 livestreams (guidance below)

#### **Community Building:**

* Welcome messages
* Invite supporters
* Share FAQs
* Pin roadmap tweet

#### **Founder Visibility:**

* Go on camera for livestreams
* Post personal video
* Share behind-the-scenes

CyreneAI amplifies everything - but **you must be visible.**

***

### **4. Livestreams (Pre-Launch)**

You should host at least 1–2 livestreams before launch to attract early believers, build hype, and increase retention.

#### **Livestream Best Practices**

* Good lighting on your face
* Dress for the occasion
* Clean background (not fancy, just clean)
* Good sound and minimal background noise
* Share screen while showing the project
* You must present:
  * Product vision
  * Demo
  * Story
  * Utility (or other purpose of your token)

This builds **trust at scale** and serves to validate your community, raise awareness, and establish credibility.

Example: [Pre-launch livestream showcase](https://x.com/cromafun/status/1990812131307237579?s=20)

***

### **5. X Space / AMA Sessions (Pre-Launch)**

Host at least 1–2 X Space or AMA sessions before launch to engage your community.

#### **X Space / AMA Best Practices**

* Prepare questions in advance in case the community doesn’t ask enough.
* If you’re a solo founder, invite a team member to co-host for a more interactive discussion.
* Include at least 2 team members to facilitate conversation and engagement, especially early on while the community is still growing.
* Ensure clear audio for all speakers.
* Talk about:
  * Product vision
  * Demo / feature highlights
  * Story behind the project
  * Utility (or other purpose of your token)

These sessions help validate your community, answer questions directly, raise awareness, and build trust.

***

### **6. Launch Day Playbook**

This is your most important 3 hours. **Be ready with everything below before the launch day** to ensure a smooth and credible rollout:

#### 1️⃣ **Make the First Buy**

* Minimum 0.1 SOL — do **not** sell!

#### 2️⃣ **Post Launch X Update Immediately**

* Post the contract address (CA) on X with project demo and tag @CyreneAI and @CyreneAIFlows.
* No links in the first post.
* Speed is critical: the first post must go live within 60 seconds of launch.
* CyreneAI will repost instantly.\
  \
  Example: [Project Launch X Update ](https://x.com/cromafun/status/1987916537500668088?s=20)

#### 3️⃣ **Claim DexScreener Profile**

* Avoid impersonators.
* Get verified quickly to show legitimacy.
* You will need 300 USDC + your project image and banner (1500 x 500px), description and links

#### 4️⃣ **Add Contract Address (CA) to X Bio**

* This adds instant trust and credibility.

#### 5️⃣ **Host a Livestream or X Space**

* Talk about:
  * What you’re building
  * Why you’re building it
  * What supporters get
  * What’s next
* Follow the best practices from the Livestreams and X Space / AMA sections.

***

### **7. Post-Launch Execution (First 72 Hours)**

Successful projects follow all steps in the first 72 hours to maintain momentum and build trust.

#### **Daily X Space / AMA Sessions**

* Host 1–2 sessions per day
* Include community Q\&A, roadmap discussion, and supporter engagement
* Encourage at least 2 team members to participate for interactive discussions

#### **Daily X Posts (3–6 per day)**

* Share updates on progress, raises, screenshots, feature previews, or announcements
* Examples:
  * “We unlocked cliff #12!”
  * “New demo update is live.”
  * “Partnership announcement.”
  * “Dev update thread.”

#### **Transparency & Communication**

* Respond promptly to community questions and feedback
* Share progress openly to build trust and keep the community engaged

#### **Key Principle**

You must be present for **the first 72 hours**. CyreneAI cannot amplify silence.

***

### **8. Long-Term Growth Plan**

After launch, founders must:

#### **Stay Active for 2–4 Weeks**

* Daily updates
* Weekly X Space / Livestream sessions
* Share transparent progress

#### **Build in Public**

* Show commits
* Show features
* Show progress
* Show wins

#### **Keep Sharing Post-Launch Updates**

Continue engaging your community beyond the first 72 hours. Examples of updates:

* Funds raised
* New automations
* Usage screenshots
* Community feedback
* Iterations and improvements

***

### **9. Summary – What Projects Must Understand**

#### CyreneAI Provides You With:

* Capital
* Community
* Liquidity
* Visibility
* Revenue from Day 1
* Ecosystem support
* Guidance and amplification

#### To Succeed, You Must Bring:

* Founder presence
* Transparency
* Daily communication
* Demo and updates
* Storytelling
* Consistency

This combination forms the formula for a **successful CyreneAI raise.**