# Marketing Guidelines ### Plan → Promote → Engage → Amplify The Marketing Guidelines provide a clear framework for communicating your project, engaging supporters, and maximizing visibility on CyreneAI. It covers pre-launch promotion, livestreams, social updates, and post-launch follow-up. \ \ For general questions, see Section 1: Project Guidance in the [FAQ](https://docs.netsepio.com/latest/cyreneai/cyreneai-introduction/faq). For operational steps on building, launching, and scaling your project, see the [Playbook](https://docs.netsepio.com/latest/cyreneai/cyreneai-guide/the-playbook). **Disclaimer:** This document provides general guidance. Some projects may require a different strategy based on recommendations from the CyreneAI team. *** ### **1. Core Messaging: What to Communicate Publicly** To attract supporters, founders should clearly share: #### **Team Narrative** * Who you are * Why you’re building * Relevant experience or background * Founder intro video (optional but preferred) #### **Product Narrative** * The problem you solve * Demo, screenshots, or feature teasers * Why this matters now #### **Raise Narrative** * % of your SAFT/SAFE being fractionalized * How cliffs unlock as capital is raised * Why this ensures transparency and aligned incentives #### **Community Narrative** * Where to join (Telegram/Discord) * Roadmap highlights * Launch date * Why supporters matter Examples of well executed project X profiles: [CrossFund](https://x.com/crossfundxyz) | [CromaFun](https://x.com/cromafun) *** ### **2. Launch Planning** #### **Pick the Right Launch Day:** * Best days: Monday, Tuesday, Wednesday * Optional: Thursday * Avoid (low engagement): Friday, Saturday, Sunday #### **Publicly Announce Your Launch Date:** * Post an X update: “We are launching on CyreneAI on \[date]” * Tag @CyreneAI and @CyreneAIFlows * Keep tagging @CyreneAI and @CyreneAIFlows in all updates before launch This builds early community **momentum.** Example of launch announcement: [CrossFund](https://x.com/crossfundxyz/status/1990057288154202580?s=20) *** ### **3. Pre-Launch Marketing & Preparation (2–5 Days Before)** This is CRITICAL for traction. Founders must prepare: #### **Public Assets:** ✔ Launch announcement X post\ ✔ Ecosystem X post (no CA)\ ✔ Demo video\ ✔ Feature highlight posts\ ✔ Why now? Why this project?\ ✔ Community channels set up #### **Content Plan:** * Post on X daily (T-5 to T-1) * Share screenshots & short clips * Drop short videos * Reply to everyone * Run at least one AMA/Space (guidance below) * Run 1-2 livestreams (guidance below) #### **Community Building:** * Welcome messages * Invite supporters * Share FAQs * Pin roadmap tweet #### **Founder Visibility:** * Go on camera for livestreams * Post personal video * Share behind-the-scenes CyreneAI amplifies everything - but **you must be visible.** *** ### **4. Livestreams (Pre-Launch)** You should host at least 1–2 livestreams before launch to attract early believers, build hype, and increase retention. #### **Livestream Best Practices** * Good lighting on your face * Dress for the occasion * Clean background (not fancy, just clean) * Good sound and minimal background noise * Share screen while showing the project * You must present: * Product vision * Demo * Story * Utility (or other purpose of your token) This builds **trust at scale** and serves to validate your community, raise awareness, and establish credibility. Example: [Pre-launch livestream showcase](https://x.com/cromafun/status/1990812131307237579?s=20) *** ### **5. X Space / AMA Sessions (Pre-Launch)** Host at least 1–2 X Space or AMA sessions before launch to engage your community. #### **X Space / AMA Best Practices** * Prepare questions in advance in case the community doesn’t ask enough. * If you’re a solo founder, invite a team member to co-host for a more interactive discussion. * Include at least 2 team members to facilitate conversation and engagement, especially early on while the community is still growing. * Ensure clear audio for all speakers. * Talk about: * Product vision * Demo / feature highlights * Story behind the project * Utility (or other purpose of your token) These sessions help validate your community, answer questions directly, raise awareness, and build trust. *** ### **6. Launch Day Playbook** This is your most important 3 hours. **Be ready with everything below before the launch day** to ensure a smooth and credible rollout: #### 1️⃣ **Make the First Buy** * Minimum 0.1 SOL — do **not** sell! #### 2️⃣ **Post Launch X Update Immediately** * Post the contract address (CA) on X with project demo and tag @CyreneAI and @CyreneAIFlows. * No links in the first post. * Speed is critical: the first post must go live within 60 seconds of launch. * CyreneAI will repost instantly.\ \ Example: [Project Launch X Update ](https://x.com/cromafun/status/1987916537500668088?s=20) #### 3️⃣ **Claim DexScreener Profile** * Avoid impersonators. * Get verified quickly to show legitimacy. * You will need 300 USDC + your project image and banner (1500 x 500px), description and links #### 4️⃣ **Add Contract Address (CA) to X Bio** * This adds instant trust and credibility. #### 5️⃣ **Host a Livestream or X Space** * Talk about: * What you’re building * Why you’re building it * What supporters get * What’s next * Follow the best practices from the Livestreams and X Space / AMA sections. *** ### **7. Post-Launch Execution (First 72 Hours)** Successful projects follow all steps in the first 72 hours to maintain momentum and build trust. #### **Daily X Space / AMA Sessions** * Host 1–2 sessions per day * Include community Q\&A, roadmap discussion, and supporter engagement * Encourage at least 2 team members to participate for interactive discussions #### **Daily X Posts (3–6 per day)** * Share updates on progress, raises, screenshots, feature previews, or announcements * Examples: * “We unlocked cliff #12!” * “New demo update is live.” * “Partnership announcement.” * “Dev update thread.” #### **Transparency & Communication** * Respond promptly to community questions and feedback * Share progress openly to build trust and keep the community engaged #### **Key Principle** You must be present for **the first 72 hours**. CyreneAI cannot amplify silence. *** ### **8. Long-Term Growth Plan** After launch, founders must: #### **Stay Active for 2–4 Weeks** * Daily updates * Weekly X Space / Livestream sessions * Share transparent progress #### **Build in Public** * Show commits * Show features * Show progress * Show wins #### **Keep Sharing Post-Launch Updates** Continue engaging your community beyond the first 72 hours. Examples of updates: * Funds raised * New automations * Usage screenshots * Community feedback * Iterations and improvements *** ### **9. Summary – What Projects Must Understand** #### CyreneAI Provides You With: * Capital * Community * Liquidity * Visibility * Revenue from Day 1 * Ecosystem support * Guidance and amplification #### To Succeed, You Must Bring: * Founder presence * Transparency * Daily communication * Demo and updates * Storytelling * Consistency This combination forms the formula for a **successful CyreneAI raise.** --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.netsepio.com/latest/cyreneai/cyreneai-guide/marketing-guidelines.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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