Marketing Guidelines

A guide to effective messaging, community engagement, and launch promotion

Plan → Promote → Engage → Amplify

The Marketing Guidelines provide a clear framework for communicating your project, engaging supporters, and maximizing visibility on CyreneAI. It covers pre-launch promotion, livestreams, social updates, and post-launch follow-up. For general questions, see Section 1: Project Guidance in the FAQ. For operational steps on building, launching, and scaling your project, see the Playbook.

Disclaimer: This document provides general guidance. Some projects may require a different strategy based on recommendations from the CyreneAI team.

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1. Core Messaging: What to Communicate Publicly

To attract supporters, founders should clearly share:

Team Narrative

• Who you are

• Why you’re building

• Relevant experience or background

• Founder intro video (optional but preferred)

Product Narrative

• The problem you solve

• Demo, screenshots, or feature teasers

• Why this matters now

Raise Narrative

• % of your SAFT/SAFE being fractionalized

• How cliffs unlock as capital is raised

• Why this ensures transparency and aligned incentives

Community Narrative

• Where to join (Telegram/Discord)

• Roadmap highlights

• Launch date

• Why supporters matter

Examples of well executed project X profiles: CrossFund | CromaFun

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2. Launch Planning

Pick the Right Launch Day:

• Best days: Monday, Tuesday, Wednesday

• Optional: Thursday

• Avoid (low engagement): Friday, Saturday, Sunday

Publicly Announce Your Launch Date:

• Post an X update: “We are launching on CyreneAI on [date]”

• Tag @CyreneAI and @CyreneAIFlows

• Keep tagging @CyreneAI and @CyreneAIFlows in all updates before launch

This builds early community momentum.

Example of launch announcement: CrossFund

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3. Pre-Launch Marketing & Preparation (2–5 Days Before)

This is CRITICAL for traction. Founders must prepare:

Public Assets:

✔ Launch announcement X post ✔ Ecosystem X post (no CA) ✔ Demo video ✔ Feature highlight posts ✔ Why now? Why this project? ✔ Community channels set up

Content Plan:

• Post on X daily (T-5 to T-1)

• Share screenshots & short clips

• Drop short videos

• Reply to everyone

• Run at least one AMA/Space (guidance below)

• Run 1-2 livestreams (guidance below)

Community Building:

• Welcome messages

• Invite supporters

• Share FAQs

• Pin roadmap tweet

Founder Visibility:

• Go on camera for livestreams

• Post personal video

• Share behind-the-scenes

CyreneAI amplifies everything - but you must be visible.

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4. Livestreams (Pre-Launch)

You should host at least 1–2 livestreams before launch to attract early believers, build hype, and increase retention.

Livestream Best Practices

• Good lighting on your face

• Dress for the occasion

• Clean background (not fancy, just clean)

• Good sound and minimal background noise

• Share screen while showing the project

• You must present:

  • Product vision

  • Demo

  • Story

  • Utility (or other purpose of your token)

This builds trust at scale and serves to validate your community, raise awareness, and establish credibility.

Example: Pre-launch livestream showcase

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5. X Space / AMA Sessions (Pre-Launch)

Host at least 1–2 X Space or AMA sessions before launch to engage your community.

X Space / AMA Best Practices

• Prepare questions in advance in case the community doesn’t ask enough.

• If you’re a solo founder, invite a team member to co-host for a more interactive discussion.

• Include at least 2 team members to facilitate conversation and engagement, especially early on while the community is still growing.

• Ensure clear audio for all speakers.

• Talk about:

  • Product vision

  • Demo / feature highlights

  • Story behind the project

  • Utility (or other purpose of your token)

These sessions help validate your community, answer questions directly, raise awareness, and build trust.

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6. Launch Day Playbook

This is your most important 3 hours. Be ready with everything below before the launch day to ensure a smooth and credible rollout:

1️⃣ Make the First Buy

• Minimum 0.1 SOL — do not sell!

2️⃣ Post Launch X Update Immediately

• Post the contract address (CA) on X with project demo and tag @CyreneAI and @CyreneAIFlows.

• No links in the first post.

• Speed is critical: the first post must go live within 60 seconds of launch.

• CyreneAI will repost instantly. Example: Project Launch X Update

3️⃣ Claim DexScreener Profile

• Avoid impersonators.

• Get verified quickly to show legitimacy.

• You will need 300 USDC + your project image and banner (1500 x 500px), description and links

4️⃣ Add Contract Address (CA) to X Bio

• This adds instant trust and credibility.

5️⃣ Host a Livestream or X Space

• Talk about:

  • What you’re building

  • Why you’re building it

  • What supporters get

  • What’s next

• Follow the best practices from the Livestreams and X Space / AMA sections.

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7. Post-Launch Execution (First 72 Hours)

Successful projects follow all steps in the first 72 hours to maintain momentum and build trust.

Daily X Space / AMA Sessions

• Host 1–2 sessions per day

• Include community Q&A, roadmap discussion, and supporter engagement

• Encourage at least 2 team members to participate for interactive discussions

Daily X Posts (3–6 per day)

• Share updates on progress, raises, screenshots, feature previews, or announcements

• Examples:

  • “We unlocked cliff #12!”

  • “New demo update is live.”

  • “Partnership announcement.”

  • “Dev update thread.”

Transparency & Communication

• Respond promptly to community questions and feedback

• Share progress openly to build trust and keep the community engaged

Key Principle

You must be present for the first 72 hours. CyreneAI cannot amplify silence.

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8. Long-Term Growth Plan

After launch, founders must:

Stay Active for 2–4 Weeks

• Daily updates

• Weekly X Space / Livestream sessions

• Share transparent progress

Build in Public

• Show commits

• Show features

• Show progress

• Show wins

Keep Sharing Post-Launch Updates

Continue engaging your community beyond the first 72 hours. Examples of updates:

• Funds raised

• New automations

• Usage screenshots

• Community feedback

• Iterations and improvements

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9. Summary – What Projects Must Understand

CyreneAI Provides You With:

• Capital

• Community

• Liquidity

• Visibility

• Revenue from Day 1

• Ecosystem support

• Guidance and amplification

To Succeed, You Must Bring:

• Founder presence

• Transparency

• Daily communication

• Demo and updates

• Storytelling

• Consistency

This combination forms the formula for a successful CyreneAI raise.